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Writing Articles For Search Engines And Visitors By Thomas Berten Using article marketing is a great method of attracting interested/targeted visitors to a site, providing you show knowledge in the subject area. This has become even more important now that a new search engine algorithm is gathering pace.
Latent semantic indexing is a new phrase that SEO's are touting as a hugely important factor in determining how well a website ranks in the search engines.
Although the term may sound complicated it isn't as difficult to implement as you may think, and it is important that webmasters begin to realize how they should be using the new algorithm on their websites and also with article marketing.
Although article marketing has long involved demonstrating an author's expertise around a topic and to then be rewarded with targeted traffic for that knowledge, we should also be including related terms around the topic so that we show the search engines that the article is highly relevant and useful to readers. Let's take an example:
I want to write an article about my hobby; soccer. To show the search engines that I know a lot about I should be using terms that they deem relevant. To do this we should head over to Google and type in the keyword I'm writing an article around with a tilde (~) key before like so:
~soccer
This
suggests a number of keywords in bold that Google deems highly relevant to the keyword "soccer:
sports world cup official site
These keywords should be included in the article to demonstrate to the search engines as well as our article readers that the article covers the keyword well. Whenever an article is being written with the aim of ranking well in the SERPS this method should be employed.
It's no longer enough to write an article with a certain level of keyword density. I'd suggest that you've read over and over about the importance of keyword density; and that scattering the keyword that you are hoping to rank for throughout the article is the best way to go about writing. This is no longer the case and demonstrating our knowledge of a keyword to readers as well as the search engines (by providing relevant synonyms like the example above) is becoming important.
We strive to provide only quality articles, so if there is a
specific topic related to soccer that you would like
us to cover, please contact us at any time.
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